Four Transformative Powers of Brand Storytelling

Posted by Carolyn Crafts on April 06, 2020

While consumers often try a brand because of its perceived benefits, they continue to buy when they become emotionally connected to the brand’s story. When carefully crafted and skillfully communicated, stories can influence and inspire in ways simple facts and raw data simply cannot. Importantly, storytelling is equally powerful in the world of business and brands. Research has proven that consumers are considerably more willing to purchase brands that have a compelling story they can relate to than from brands that do not.

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Topics: Brand Strategy Firms, Brand Storytelling

3 Brand Experience Campaigns to Keep Customers Coming Back for More

Posted by Mitch Duckler on November 04, 2019

The world is growing increasingly complex and fast-paced. Technological advancements enable more and more brands to get the basics right. Copying is becoming increasingly easy as the sameness of more products and services makes differentiation more difficult. In the age of the customer, brand leaders have a steep hill to climb in building their brands with distracted, empowered consumers. Fortunately, brand-inspired customer experiences can help mitigate these effects. In this new era, brand marketers must shift from a company-centric approach of managing brand as an asset to a customer-obsessed one of creating a resonant brand experience. 

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Topics: Brand Storytelling, Brand Differentiation, Brand Experience

5 Compelling Reasons Every Brand Should Invest in Storytelling

Posted by Mitch Duckler on January 09, 2019

Because TV spots and other forms of traditional advertising are no longer the primary medium to reach consumers, marketers are being challenged to craft a bigger story. In the past, a commercial could easily provide a 20 to 45-second narrative. Today, you need to showcase a cohesive brand personality, across multiple forms of social media, in ads, and on your website.

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Topics: Brand Positioning, Brand Storytelling, Brand Strategy Consulting, Brand Differentiation

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