How Differentiation Helps Businesses Overcome a Brand Identity Crisis

Posted by Mitch Duckler on May 24, 2021
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Topics: Brand Strategy, Brand Differentiation, Brand Identity

How to Ensure a More Successful Rebranding Strategy for Your Business

Posted by Carolyn Crafts on March 29, 2021

Whatever way you look at it, rebranding is vital in establishing a new market position — but it is also risky. A rebrand is not only expensive to create and launch, but stakeholders may also resist a rebrand because of how a change will impact them. A mediocre rebranding attempt can result in brand confusion and ultimately depreciate the brand. A rebrand requires careful planning and clear and specific messaging for stakeholders.

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Topics: Brand Strategy, Rebranding Strategy, Branding

Three Fundamentals of Purpose-Driven Brands

Posted by Mitch Duckler on March 01, 2021

Brands are in the limelight more than ever before as they struggle for competitive advantage in this era of extreme visibility, rapidly developing technology, and ubiquitous media. Consumers aren’t just making decisions based on product selection or price. They’re now judging what a brand says, what it does, and what it stands for.

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Topics: Brand Strategy, Brand Purpose

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