A Brand New Perspective: Business Unusual

Posted by Mitch Duckler on May 07, 2020

As 2019 winded down and we looked ahead to 2020, 75% of people around the world were optimistic that the new year would be better for them and their families.1 Three short months later, there was an escalating consensus that the coronavirus would pose a threat not only to people’s health but also to their jobs and livelihoods.

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Topics: Brand Strategy, Brand Purpose, Branding

Reframing Your Value Proposition During Times of Crisis

Posted by Carolyn Crafts on April 30, 2020

During a pandemic or any crisis, there is no such thing as being "top of mind" with consumers. People aren't thinking about buying your product or service; they have far more critical matters on their minds.

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Topics: Brand Strategy, Brand Value Proposition, Value Proposition, Brand Strategy Consultants

Five Ways to Build Brand Positioning Better in Healthcare

Posted by Mitch Duckler on April 20, 2020

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Topics: Brand Strategy, Brand Positioning, Brand Strategy Consulting, Branding

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