3 Tips for Navigating the Rocky Terrain of the Digital Landscape

Posted by Mitch Duckler on September 02, 2020

The lines between analog and digital activation are blurring with the increasingly interconnected customer experience physical and digital touchpoints. While customers stroll through a brick-and-mortar store and read point-of-sale material, they could be simultaneously comparing prices and checking reviews on their mobile phones. For customers, there is little regard for the medium through which the brand delivers the experience.

Read More

Topics: Brand Strategy, Brand Positioning, Digital Marketing, Digital Strategy

How Tesla’s Innovative Business Model Sets the Brand Apart

Posted by Mitch Duckler on July 31, 2020
Read More

Topics: Brand Strategy, Brand Engagement, Messaging

A Brand New Perspective: Business Unusual

Posted by Mitch Duckler on May 07, 2020

As 2019 winded down and we looked ahead to 2020, 75% of people around the world were optimistic that the new year would be better for them and their families.1 Three short months later, there was an escalating consensus that the coronavirus would pose a threat not only to people’s health but also to their jobs and livelihoods.

Read More

Topics: Brand Strategy, Brand Purpose, Branding

Ready for your brand to be truly indispensable? We’re here to help you build one the world can’t live without.

CONTACT US