Four Transformative Powers of Brand Storytelling

Posted by Carolyn Crafts on April 06, 2020

While consumers often try a brand because of its perceived benefits, they continue to buy when they become emotionally connected to the brand’s story. When carefully crafted and skillfully communicated, stories can influence and inspire in ways simple facts and raw data simply cannot. Importantly, storytelling is equally powerful in the world of business and brands. Research has proven that consumers are considerably more willing to purchase brands that have a compelling story they can relate to than from brands that do not.

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Topics: Brand Strategy Firms, Brand Storytelling

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