The Integration of Branding for Challenger Selling

Posted by Mitch Duckler on May 12, 2016

Sales are central to any business, but they don’t exist in a vacuum. They have to adhere to the company’s goals, offerings, and general business philosophy. A company also has to pay close attention to how it can facilitate sales and how it can make the salesperson’s job easier.

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Topics: Brand Strategy, Brand Positioning, Brand Strategy Firms

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