Reframing Your Value Proposition During Times of Crisis

Posted by Carolyn Crafts on April 30, 2020

During a pandemic or any crisis, there is no such thing as being "top of mind" with consumers. People aren't thinking about buying your product or service; they have far more critical matters on their minds.

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Topics: Brand Strategy, Brand Value Proposition, Value Proposition, Brand Strategy Consultants

Why Is It So Important for Brands to Differentiate?

Posted by Mitch Duckler on July 11, 2019

Today’s winning brands can’t afford to play it safe. They don’t say "that's just how it’s always been done," and they understand that their brands are more just a sleek logo or a cool tagline. The brands that crush their competition understand that branding and brand strategy go much deeper than attractive website design and responsive mobile design.

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Topics: Brand Strategy, Brand Value Proposition, Customer Experience, Brand Strategy Consulting, Brand Differentiation

How to Build the Best Brand Positioning in the FinServ Market

Posted by Mitch Duckler on October 08, 2018

Because financial institutions are known for offering a similar range of services, customers typically have little, if any, point of differentiation when choosing whom to give their business to, begging the questions:

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Topics: Brand Strategy, Brand Value Proposition, Customer Experience, Brand Differentiation

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