Do you have your content strategy clearly mapped out, documented, and communicated to your team? Without great content, you will struggle to attract your audience's attention, collect leads, and convert them into viable customers.
A well-designed, thoroughly documented content strategy guides the your company’s marketing team to meet or exceed its goals. There's far too much noise in today's social environments to just hope for good outcomes. Specific reasons content is vital to your overall digital marketing strategy include:
- Content educates your audience on the key features of your products/services and the options available to them when they are making a decision to purchase
- Strong content fuels your SEO; without relevant content, there would be no place to highight keywords, no pages to educate visitors, and no backlink opportunities to encourage other websites to link
- Your content enables you to engage in deeper conversations with your audiences on social media conversations. While there is only so much you can say in a 240-character Tweet or LinkedIn post, great content encourages your audiences to follow through to your website to learn more. This helps you establish a better connection with your target audience.
Everything Begins with Your Content Strategy
Recent research has found that over 80% of B2B marketers believe they have a content strategy, but only a third have actually documented their strategy.