Content Strategy In 13 Simple Questions

Posted by Michael Million on April 12, 2016

Do you have your content strategy clearly mapped out, documented, and communicated to your team? Without great content, you will struggle to attract your audience's attention, collect leads, and convert them into viable customers.

A well-designed, thoroughly documented content strategy guides the your company’s marketing team to meet or exceed its goals. There's far too much noise in today's social environments to just hope for good outcomes. Specific reasons content is vital to your overall digital marketing strategy include:

  • Content educates your audience on the key features of your products/services and the options available to them when they are making a decision to purchase
  • Strong content fuels your SEO; without relevant content, there would be no place to highight keywords, no pages to educate visitors, and no backlink opportunities to encourage other websites to link
  • Your content enables you to engage in deeper conversations with your audiences on social media conversations. While there is only so much you can say in a 240-character Tweet or LinkedIn post, great content encourages your audiences to follow through to your website to learn more. This helps you establish a better connection with your target audience. 
Everything Begins with Your Content Strategy

Recent research has found that over 80% of B2B marketers believe they have a content strategy, but only a third have actually documented their strategy.

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Topics: Content Strategy, Marketing Strategy

A Visual Guide to Developing Your Content Strategy

Posted by Michael Million on March 01, 2016

Today's web is a place where content is boundless, almost to an infinite degree. Even SEO argue sthat content is the way to go – and it is. If you want to keep it clean and strong for the long run. Content strategy isn’t just nice to have; it’s a requirement to build a strong, long-lasting brand.

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Topics: Brand Growth, Content Strategy, Marketing Strategy

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