5 Benefits of Building and Maintaining A Strong Corporate Brand

Posted by Carolyn Crafts on February 17, 2020

Companies can no longer rely on product/service differentiation strategies as their mainstay for a sustainable competitive advantage. This is due in part to the increasing sophistication of consumers who now take into consideration the social, environmental, and ethical make-up of the goods and services they select both as individuals and as corporations. 

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Topics: B2B Brand Strategy, Corporate Branding

Leverage Your Corporate Brand to Communicate Brand Purpose

Posted by Natalie Ross on December 05, 2019


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Topics: Brand Purpose, Corporate Branding

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