4 Customer Experience Best Practices for a Clear Path to Brand Loyalty

Posted by Mitch Duckler on July 20, 2018

With customer expectations rising faster than the speed that organizations can improve their customer experience how can your brand create an exceptional customer experience that ensures loyalty?

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Topics: Brand Strategy, Customer Experience, Customer Behavior

Rebranding: How Luxury Brands are Responding to the Millennial Mindset

Posted by Mitch Duckler on June 26, 2018

The growth of millennials as luxury brand consumers has reached a critical mass. Millennials already account for approximately 30% of luxury buyers. According to Bain & Co., that number will rise to approximately 45% by 2025.

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Topics: Brand Strategy, Customer Behavior, Rebranding Strategy, Marketing Strategy, Rebranding

Building a Successful Integrated Marketing Strategy for B2B Brands

Posted by Mitch Duckler on June 19, 2018

If your b2b branding strategy doesn’t include an integrated marketing approach, your brand messages may be inconsistent or lose meaning across the various media options for your target audience.

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Topics: Brand Strategy, Brand Positioning, Customer Behavior, Marketing Strategy

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