With customer expectations rising faster than the speed that organizations can improve their customer experience how can your brand create an exceptional customer experience that ensures loyalty?
The growth of millennials as luxury brand consumers has reached a critical mass. Millennials already account for approximately 30% of luxury buyers. According to Bain & Co., that number will rise to approximately 45% by 2025.
If your b2b branding strategy doesn’t include an integrated marketing approach, your brand messages may be inconsistent or lose meaning across the various media options for your target audience.