5 Powerful Ways to Differentiate Your Brand & Beat Your Competition

Posted by Mitch Duckler on September 29, 2020

In the 16th century, Prince William led the Dutch in their rebellion against Spain, then the largest and most powerful empire in the world. Facing a massive army bearing down on his tiny country, Prince William made a bold move: he pulled down several barriers and flooded a large section of the Dutch countryside. The Spanish troops were held up, and the Dutch stood firm and won the war.

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Topics: Customer Experience, Value Proposition, Differentiation Strategy

Customer Experience in a World of Brand Monotony

Posted by Mitch Duckler on December 31, 2019

 

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Topics: Brand Positioning, Brand Experience, Differentiation Strategy

Brand Differentiation: 3 Tangible Reasons it Pays to Differentiate

Posted by Carolyn Crafts on November 18, 2019

When making decisions to purchase, customers choose the brand and company that gives them the value that others can't match. A brand that can show it is different from others, in a way that is relevant to customers, gains a significant competitive advantage. Unfortunately, we are frequently reminded of the lack of real differentiation in most mainstream organizations—and of the opportunities, they are thus squandering.

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Topics: Brand Differentiation, Differentiation Strategy

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