Customer Experience in a World of Brand Monotony

Posted by Mitch Duckler on December 31, 2019

 

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Topics: Brand Positioning, Brand Experience, Differentiation Strategy

Brand Differentiation: 3 Tangible Reasons it Pays to Differentiate

Posted by Carolyn Crafts on November 18, 2019

When making decisions to purchase, customers choose the brand and company that gives them the value that others can't match. A brand that can show it is different from others, in a way that is relevant to customers, gains a significant competitive advantage. Unfortunately, we are frequently reminded of the lack of real differentiation in most mainstream organizations—and of the opportunities, they are thus squandering.

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Topics: Brand Differentiation, Differentiation Strategy

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