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Mastercard: From Telling Stories to Tasting Them

Mastercard seeks to build out a “brand DNA” that customers can see, hear, and now taste. CMO, Raja Rajamanner’s marketing team has been busy making some bold moves.

While the customer experience concept is not new, the dawn of the internet opened the world’s eyes to the importance of the user experience. This spawned a new field with significant influence over how organizations deliver value and interact with customers.