Bringing Brand Stories to Life with Experiential Marketing

Posted by Mitch Duckler on November 27, 2020
Mastercard: From Telling Stories to Tasting Them

Mastercard seeks to build out a “brand DNA” that customers can see, hear, and now taste. CMO, Raja Rajamanner’s marketing team has been busy making some bold moves.

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Topics: Digital and Brand Experience, Brand Experience

How to Create a Brand Experience that Drives Customer Engagement

Posted by Carolyn Crafts on September 15, 2020

While the customer experience concept is not new, the dawn of the internet opened the world’s eyes to the importance of the user experience. This spawned a new field with significant influence over how organizations deliver value and interact with customers.

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Topics: Brand Engagement, Brand Engagement Strategy, Digital and Brand Experience

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