How Marketers Have Added to the 'Boring Brand' Syndrome

Posted by Carolyn Crafts on July 22, 2019

Today’s information-rich, socially exhaustive environment has changed consumers’ approach to decision-making. Consumers do not simply expect better customer experiences—they feel that they’re entitled to them. Brands have almost universally accepted that digital is reshaping consumer behavior and shopping habits, yet many are still unable to reshape with them. Part of the problem may be that marketing leaders fail to understand just how profoundly digital technologies are influencing consumer expectations.

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Topics: Brand Differentiation, Technology, Digital Marketing

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