Internal Branding Strategies to Build Brand Champions

Posted by Mitch Duckler on May 02, 2018

          Source:  Edubirdie

In our previous post, Empowering Employees to Deliver the Brand Experience, we looked at employees’ valuable role in bridging the trust gap by becoming brand champions for the organization and cultivating relationships with customers and prospects. Because an average employee advocate is two times more trusted than a company CEO.” Implementing the right internal branding strategies helps organizations build brand champions and achieve desirable outcomes, including job satisfaction and employee loyalty.

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Topics: Brand Strategy, Brand Strategy Consulting, Internal Branding

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