5 Brand Metrics to Measure Business Performance

Posted by Mitch Duckler on February 08, 2019

Brand attributes vary across organizations, depending on business goals, the industry, the marketplace, and other relevant factors. Overall, however, C-Suite members want to know the impact of their branding efforts on their organization, external stakeholders, consumers, and media channels.

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Topics: Brand Metrics, Measurement & Metrics, Brand Strategy Consulting

Beyond Metrics—Understanding the Vital Importance of Brand Measurement

Posted by Mitch Duckler on August 30, 2018

Marketers may soon find their brands measured by heartbeats as much as by online surveys and social media engagement. New technology allows companies to study facial responses, vocal inflections, and other emotional cues that reveal how consumers truly feel about brands and experiences.

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Topics: Brand Strategy, Brand Metrics, Measurement & Metrics

Leveraging B2B Data in the Age of Intelligence

Posted by Michael Million on December 05, 2016

In Stanley Kubrick’s 1968 movieadaptation of the iconic epic, 2001: A Space Odyssey, HAL 9000, an evil Artificial Intelligence (AI), takes over a spaceship and murders a crew of astronauts on a manned mission to Jupiter. Those of us old enough may remember the famous lines: “I'm sorry, Dave. I'm afraid I can't do that…although you took very thorough precautions in the pod against my hearing you, I could see your lips move.” The HAL 9000 computer, capable of “mimicking most activities of the human brain,” considered foolproof and incapable of any processing error, depicted how scientists of the time envisioned AI.

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Topics: Customer Experience, B2B, Customer Behavior, B2B Brand Strategy, Measurement & Metrics

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