In the evolution of your company, there often comes a time when the brand you once identified with so effortlessly doesn’t quite fit any longer. When your brand no longer feels comfortable or aspirational, it may be time to consider an in-depth evaluation and rebrand. 

Saying goodbye to 2018 and welcoming 2019 is a good time for a fresh start. This typically involves new year’s resolutions or new goals, but it can also include a rebrand. The onset of the new year is the perfect time to give your brand a refresh.

The growth of millennials as luxury brand consumers has reached a critical mass. Millennials already account for approximately 30% of luxury buyers. According to Bain & Co., that number will rise to approximately 45% by 2025.