Rebranding Your Business: When It Might Be Time for a Change

Posted by Mitch Duckler on February 13, 2019

In the evolution of your company, there often comes a time when the brand you once identified with so effortlessly doesn’t quite fit any longer. When your brand no longer feels comfortable or aspirational, it may be time to consider an in-depth evaluation and rebrand. 

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Topics: Brand Strategy, Rebranding Strategy, Brand Strategy Consulting, Rebranding

Rebranding: Start the New Year with a New Brand

Posted by Mitch Duckler on January 02, 2019

Saying goodbye to 2018 and welcoming 2019 is a good time for a fresh start. This typically involves new year’s resolutions or new goals, but it can also include a rebrand. The onset of the new year is the perfect time to give your brand a refresh.

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Topics: Rebranding Strategy, Brand Strategy Consulting, Rebranding

Rebranding: How Luxury Brands are Responding to the Millennial Mindset

Posted by Mitch Duckler on June 26, 2018

The growth of millennials as luxury brand consumers has reached a critical mass. Millennials already account for approximately 30% of luxury buyers. According to Bain & Co., that number will rise to approximately 45% by 2025.

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Topics: Brand Strategy, Customer Behavior, Rebranding Strategy, Marketing Strategy, Rebranding

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