How To Create a Unique Online Value Proposition

Posted by Mitch Duckler on September 20, 2021

In a previous post, we discussed the importance of creating a compelling, differentiated, credible, and sustainable over time value proposition that explains:

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Topics: Value Proposition

5 Powerful Ways to Differentiate Your Brand & Beat Your Competition

Posted by Mitch Duckler on September 29, 2020

In the 16th century, Prince William led the Dutch in their rebellion against Spain, then the largest and most powerful empire in the world. Facing a massive army bearing down on his tiny country, Prince William made a bold move: he pulled down several barriers and flooded a large section of the Dutch countryside. The Spanish troops were held up, and the Dutch stood firm and won the war.

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Topics: Customer Experience, Value Proposition, Differentiation Strategy

Reframing Your Value Proposition During Times of Crisis

Posted by Carolyn Crafts on April 30, 2020

During a pandemic or any crisis, there is no such thing as being "top of mind" with consumers. People aren't thinking about buying your product or service; they have far more critical matters on their minds.

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Topics: Brand Strategy, Brand Value Proposition, Value Proposition, Brand Strategy Consultants

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