Case Studies

Launching a New Medical Device Consumable

Creating a new strategic product brand for a global medical device company 

Structuring a Portfolio to Clarify Its Breadth

Developing a comprehensive brand architecture of a medical association

Putting a Price Tag on Service...

Identifying a pricing strategy for a new service delivery model

Developing Brand Architecture...

Simplifying the complex brand portfolio for a B2B telecommunications company

Risky Business

Redefining the concept of business risk and developing a compelling brand positioning for a professional services firm

No Substitute for Experience...

Creating the ideal customer experience for a tax and consulting firm

What's in a Name...

Naming a predictive tool for a chemicals company

A Message for Every Audience...

Developing an organized approach toward messaging the brand of a large medical association

All in the Family...

Determining a brand linkage strategy for a global professional services firm

Breaking Down Silosā€¦Strengthening Brand Power

How brand architecture of a healthcare equipment company was streamlined