Why do some brand names cut through the clutter to viscerally connect with a target market while others simply go unnoticed and become irrelevant? The answer lies in how words or word parts are used to tell a story, through both thought and emotion, to deliver a differentiated idea in a new and unexpected way.
We perfectly blend science and art to create strategically relevant and memorable brand names. The names we develop transcend borders, languages, and cultures, are legally protectable, and most importantly communicate the brand’s unique positioning – its story. Through naming systems, we organize and communicate complete portfolios of products and services to make customer choice clear and easy.