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The Problem with Organizing Your Brand Portfolio by Value Tier
While most brand portfolios have a value tier component, using price as a primary factor for organizing a brand portfolio is an incomplete organizing principle at best.
3+ Questions Your Brand Portfolio Should Address
Although the specific components of a comprehensive brand portfolio strategy vary based on the company and the nature of its business, most portfolios should (at minimum) address these four key questions.
What Are the Features of Effective Brand Architecture?
Aim to structure your brand architecture so it is easy for outside shareholders to view it quickly, understand it immediately, and know which offer works best for them.
How to Best Structure a Brand Portfolio
Structuring a brand portfolio is complex. Learn the guiding principles of creating a successful brand portfolio strategy.