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Bring Your Brand to Life with the Help of our FullSurge Brand & Marketing Videos
Why a Powerful Purpose Makes for an Exceptional Brand Promise
When it's compelling and genuine, "Why" can form the basis of an incredibly strong promise and a highly differentiated brand.
Why The Traditional Model of Brand Positioning Is Shortsighted
In today's complex and highly competitive marketplace, the notion that each brand has only one target audience to please is shortsighted and naively limiting.
Why Marketers Must Reassert Influence and Lead, Not Follow
Marketers must stop copying what they like about their competitors' strategies and tactics and develop their own, inspired by strategic brand positioning.
1 Simple Way to Find Your Brand's Net Promoter Score
Start with the question, "How likely are you to recommend us to a friend or colleague?" and trigger the right actions based on your customers’ responses.
5+ Key Dimensions of a Successful Brand’s Reputation
The modern drivers of brand reputation: Learnings from the Harris Poll Reputation Quotient.
What Makes a Brand Relentlessly Relevant
Learn the factors that make a brand "relentlessly relevant" and contribute to its indispensability.
The #1 Thing CMOs Need to Do to Secure Their Tenure
CMOs have the shortest tenure of any position in the C-suite. What does it take to stay in the role?
Why Failure Holds a High Price in the World of Differentiation
If activation continues to move forward in ways that may harm long-term brand equity, brands will increasingly lack distinction from one another.