Case Studies

Launching a New Medical Device Consumable

Creating a new strategic product brand for a global medical device company 

Structuring a Portfolio to Clarify Its Breadth

Developing a comprehensive brand architecture of a medical association

Developing Brand Architecture...

Simplifying the complex brand portfolio for a B2B telecommunications company

All in the Family...

Determining a brand linkage strategy for a global professional services firm

Breaking Down Silos…Strengthening Brand Power

How brand architecture of a healthcare equipment company was streamlined

Connecting the Dots…

Defining an optimal brand architecture for a global big box retailer

Lifting Global Spirits…

Defining a brand portfolio strategy for a premium spirits company

Simplifying the Madness of Multiple Acquisitions...

Architecting the brand portfolio of a global manufacturer

Thinking Inside the Box...

Developing a portfolio strategy for a global retailer’s private label brands