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Risky Business
Redefining the concept of business risk and developing a compelling brand positioning for a professional services firm
What's in a Name...
Naming a predictive tool for a chemicals company
How Sweet It Is...
Repositioning and naming a food ingredient manufacturer
Increasing Influence in Healthcare...
Clarifying the brand of a medical association to reinforce transformation
Money Makes the World Go 'Round…
Launching a brand in global financial services
Positive Energy
Positioning an iconic global energy brand
Revitalizing a Brand
Re-establishing an emotional connection with consumers
Using Identity to Stay Relevant and Unify a Fragmented Brand...
Strategically guiding an identity makeover of a medical association
