Case Studies

Risky Business

Redefining the concept of business risk and developing a compelling brand positioning for a professional services firm

What's in a Name...

Naming a predictive tool for a chemicals company

How Sweet It Is...

Repositioning and naming a food ingredient manufacturer

Increasing Influence in Healthcare...

Clarifying the brand of a medical association to reinforce transformation

Money Makes the World Go 'Round…

Launching a brand in global financial services

Positive Energy

Positioning an iconic global energy brand

Revitalizing a Brand

Re-establishing an emotional connection with consumers

Using Identity to Stay Relevant and Unify a Fragmented Brand...

Strategically guiding an identity makeover of a medical association