Case Studies

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Deciphering the Role of “The Trusted Advisor”

Deciphering the Role of “The Trusted Advisor”

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Defining a Market Map to Clarify Brand Architecture

Defining a Market Map to Clarify Brand Architecture

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Redefining Brand Architecture to Align with Business Strategy

Redefining Brand Architecture to Align with Business Strategy

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New vs. Existing Brand: Identifying the Ideal Solution

New vs. Existing Brand: Identifying the Ideal Solution

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Positioning a Brand through Attitudinal Segmentation

Positioning a Brand through Attitudinal Segmentation

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Formulating the Brand Strategy for a Product Launch

Formulating the Brand Strategy for a Product Launch

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Crafting a Brand-driven Customer Experience

Crafting a Brand-driven Customer Experience

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Brand story: Defining a Common Thread to Unify

Brand story: Defining a Common Thread to Unify

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Crafting a Brand Architecture for a Non-profit

Crafting a Brand Architecture for a Non-profit

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Discovering the Upside of Intelligent Risk-taking

Discovering the Upside of Intelligent Risk-taking

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Uncovering Unmet Needs to Enhance Brand Experience

Uncovering Unmet Needs to Enhance Brand Experience

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Designing a Naming Convention to Drive Adoption

Designing a Naming Convention to Drive Adoption

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Assessing and Leveraging the Impact of Co-branding

Assessing and Leveraging the Impact of Co-branding

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Building a Brand Architecture from the Outside-in

Building a Brand Architecture from the Outside-in

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Naming with the Right Balance of Form and Function

Naming with the Right Balance of Form and Function

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Positioning a Premium Brand in a Commodity Category

Positioning a Premium Brand in a Commodity Category

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Adding Clicks and Order to Bricks and Mortar

Adding Clicks and Order to Bricks and Mortar

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Recasting a Naming Convention from a Customer POV

Recasting a Naming Convention from a Customer POV

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Repositioning and Marketing an Investment Banking Firm

Repositioning and Marketing an Investment Banking Firm

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Bundling and Pricing Services to Drive Business Growth

Bundling and Pricing Services to Drive Business Growth

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Extending an Established Brand to Drive Growth

Extending an Established Brand to Drive Growth

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Client Testimonials

Ann Norman

Director of Enterprise Brand Strategy

Partnering with FullSurge brought critical brand strategy and growth expertise to round out our internal team. The work was well regarded across the organization and helped us expand our thinking beyond our industry, thanks to the FullSurge team’s rich experience.

Elizabeth Usher

Chief Marketing Officer

We have worked together for several years, developing a new brand architecture for our organization. Taking an established brand and moving it to a new level while retaining its integrity and resonance are not easy tasks. FullSurge understands intimately how to do this in ways that ensure success. They listen well, respond to constructive feedback, and always act in true partnership to advance their clients' interests. Highly valuable counsel!

Lisa Majdi

Executive Director of Marketing

FullSurge was a strategic and collaborative business partner for us during a recent consulting engagement. They helped us make sense of a complex brand portfolio structure, and identify an architecture and naming convention that was intuitive for customers and consistent with our business needs. I would welcome the opportunity to partner with them again in the future.

Robert Levin

Managing Director

FullSurge brought sophistication and breadth of knowledge that we lack. They helped us think about our business and sharpen our focus. Not only did they provide thought leadership, but they remained integrally involved to make sure that the strategy was brought to fruition.

Dami Shepard

VP of Marketing

FullSurge is a premier consulting firm. Their dedication to truly understand our business objectives enabled us to move forward together to achieve our needs. Their output was actionable, and we adjusted our pricing and packaging because of their great work. This led to an increase in revenue for our company.

Steven Dominguez

Vice President, Global Brands

What I appreciate most about FullSurge is that they listen. They offer great expertise and business solutions, of course, but first and foremost they take the time to truly understand what your needs are and how they can approach it in a way that makes sense for the client. For me, that’s the most important step that is often missed by others. I highly recommend the team at FullSurge.

Scott Knox

Vice President of Marketing

FullSurge clearly grasped a solid understanding of both our business and brand issues. Their quantitative segmentation study helped us identify the market segments that are most lucrative for our agency, and with whom we have the best opportunity to win. Equally important, the value proposition they crafted for us is helping us shape not only our communication and messaging, but our broader go-to-market strategy.