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Bring Your Brand to Life with the Help of our FullSurge Brand & Marketing Videos
Take a More Expansive View When Defining Your Target Audience
Explore how to cast a wider net and attract more customers with effective tips for expanding your target audience.
The Importance of Empowering Employees to Be Digital Ambassadors
Why everyone in your company should be aware of the brand message and interact with customers accordingly.
The Delicate Balance of Growth Within a Branded Product Line
Brand extensions can be a powerful tool to drive business growth, but it is crucial that the connection between them and their core brand remain consistent.
How The Internet Has Shown Corporations' Hands to the Public
Why the influence and power that was once once the exclusive domain of large companies has shifted to the hands of consumers.
Why Trends Don’t Work with Brand Marketing
Why jumping on the bandwagon and blindly chasing "copycat" trends is never a good idea for brand marketers.
Why Employee Brand Engagement Deserves the Spotlight
Employee engagement has become an essential component of the long-term business success toolbox and something all employers need to be aware of.
1 Simple Way to Find Your Brand's Net Promoter Score
Start with the question, "How likely are you to recommend us to a friend or colleague?" and trigger the right actions based on your customers’ responses.
Why Failure Holds a High Price in the World of Differentiation
If activation continues to move forward in ways that may harm long-term brand equity, brands will increasingly lack distinction from one another.