Video Gallery
Bring Your Brand to Life with the Help of our FullSurge Brand & Marketing Videos
7 Story Archetypes Brands Can Use to Engage Their Audiences
Learn how to use the 7 basic components of all stories told today to write a story your audiences will love.
The Relationship Between Physical & Digital Touchpoints in the Customer Experience
The path to purchase is as digital as it is physical. Combine physical and digital touchpoints to ensure a seamless brand experience across channels.
7 Tips for Creating an Exceptional Brand Experience
Great brands provide brilliant brand experiences. Learn 7 factors companies should consider when designing the optimal brand experience.
How to Design the Optimal Brand Experience
Understand your target market and create a unique customer journey to ensure your brand stands out in the minds of your customers.
How Customer Experience Can Mitigate the Effects of Brand Monotony
Explore how the unique customer experience that naturally comes from your brand’s positioning or promise can effectively mitigate the effects of brand monotony.
The Problem with Organizing Your Brand Portfolio by Value Tier
While most brand portfolios have a value tier component, using price as a primary factor for organizing a brand portfolio is an incomplete organizing principle at best.
3+ Questions Your Brand Portfolio Should Address
Although the specific components of a comprehensive brand portfolio strategy vary based on the company and the nature of its business, most portfolios should (at minimum) address these four key questions.
What Are the Features of Effective Brand Architecture?
Aim to structure your brand architecture so it is easy for outside shareholders to view it quickly, understand it immediately, and know which offer works best for them.