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Bring Your Brand to Life with the Help of our FullSurge Brand & Marketing Videos
The Relationship of Hierarchy & Equity Within a Brand Portfolio
How establishing a proper brand hierarchy lessens consumer confusion, establishes consistency, and leads to increased brand equity.
The Role HR Plays in Brand Engagement
Discover why HR professionals are essential to strengthening employee engagement and promoting and maintaining a company's brand image.
How to Create a Comprehensive Brand Measurement System
Go beyond traditional brand tracking to get the insights you need to make better, faster decisions to grow your brand.
The Importance of Perception Metrics for Business Growth
Whether you're confident in your brand's perception or are worried that some people may negatively perceive your brand and products, it's important to understand brand perception and know what you can do to create a positive one.
What Makes a Brand Relentlessly Relevant
Learn the factors that make a brand "relentlessly relevant" and contribute to its indispensability.
Stand Out with a Client-Centric Brand Strategy
Learn segmentation's powerful role in creating a customer-centric brand portfolio strategy that resonates with your target audiences.
How to Best Structure a Brand Portfolio
Understand the guiding principles for creating a cohesive, effective, well-defined brand portfolio strategy.
3 Types of Metrics in Digital Media
Learn the key metrics that will help you quantify performance and measure the success of your digital meadia strategies.