Video Gallery
Bring Your Brand to Life with the Help of our FullSurge Brand & Marketing Videos
How Can a Brand’s Extension affect Its Equity
While brand extendibility offers a lucrative path to achieving growth, a new offering can dilute the brand's valuable equity if the fit is not strong.
How Consumers’ Unknown Needs Help Identify Growth Opportunities
Discover the importance of understanding consumers' unmet needs to create products and services that fill those needs.
3 Reasons Brand Extensions Fail
Brand extensions can be a great way to grow your business, but they can fail miserably if they're not done well. Explore 3 reasons why brand extensions often fail and how to avoid them.
How to Articulate a Brand’s Promise to Multiple Stakeholders
Learn how to articulate your brand’s promise in a way that resonates with all of its stakeholders—customers, employees, investors—so everyone who interacts with your brand feels like they are a part of the promise you’ve made to them.
Take a More Expansive View When Defining Your Target Audience
Explore how to cast a wider net and attract more customers with effective tips for expanding your target audience.
The Most Important Elements of Successful Brand Positioning
Discover the key components of brand positioning and its critical role in executing a successful brand strategy.
How to Best Structure a Brand Portfolio
Structuring a brand portfolio is complex. Learn the guiding principles of creating a successful brand portfolio strategy.
The Benefit of a Progressive Brand Extension Strategy
Learn why taking progressively bolder steps when extending your core offering can help your brand build credibility and momentum over time.