Customer expectations are rising rapidly; today’s abundance of consumer options and avenues enables buyers to shop effortlessly based on price, quality, speed, and overall customer experience.
How to Overcome Dying Brand Loyalty and Win Loyal Customers
Topics: Brand Strategy, Customer Experience, Brand Growth, Brand Image
Building Brand Trust Through Authenticity on Social Media
From our earliest days, stories have transcended generations, delighted and engaged us through emotions, and connected us to others. Stories are the common ground that enables us to communicate, overcoming our insecurities and our differences.
Topics: Brand Strategy, Brand Image, Brand Storytelling, Brand Strategy Consulting
Indeed, brand safety isn’t a new topic, but its growing relevance continues to gain global attention in 2018.
In 2017, JPMorgan Chase faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month.
Topics: Marketing Strategy, Brand Image, Brand Strategy Consulting
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