Customer expectations are rising rapidly; today’s abundance of consumer options and avenues enables buyers to shop effortlessly based on price, quality, speed, and overall customer experience.
From our earliest days, stories have transcended generations, delighted and engaged us through emotions, and connected us to others. Stories are the common ground that enables us to communicate, overcoming our insecurities and our differences.
Indeed, brand safety isn’t a new topic, but its growing relevance continues to gain global attention in 2018.
In 2017, JPMorgan Chase faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month.