How to Overcome Dying Brand Loyalty and Win Loyal Customers

Posted by Mitch Duckler on September 10, 2018

Customer expectations are rising rapidly; today’s abundance of consumer options and avenues enables buyers to shop effortlessly based on price, quality, speed, and overall customer experience.

Read More

Topics: Brand Strategy, Customer Experience, Brand Growth, Brand Image

Building Brand Trust Through Authenticity on Social Media

Posted by Mitch Duckler on August 16, 2018

From our earliest days, stories have transcended generations, delighted and engaged us through emotions, and connected us to others. Stories are the common ground that enables us to communicate, overcoming our insecurities and our differences.

Read More

Topics: Brand Strategy, Brand Image, Brand Storytelling, Brand Strategy Consulting

Brand Safety: Do You Know Where Your Ad is Placed?

Posted by Mitch Duckler on July 14, 2018

Indeed, brand safety isn’t a new topic, but its growing relevance continues to gain global attention in 2018.

In 2017, JPMorgan Chase faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. 

Read More

Topics: Marketing Strategy, Brand Image, Brand Strategy Consulting

Ready for your brand to be truly indispensable? We’re here to help you build one the world can’t live without.