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Mitch Duckler

Recent Posts

How Brands are Using Artificial Intelligence in Customer Segmentation


With another year of rapid advances, artificial intelligence (AI) was the marketing technology buzzword in 2017. And in 2018, AI and machine learning have become even more accessible to brands. AI will pave the way for marketers to laser focus on target market segments and reach customers, while attracting new prospects and leads, with highly-personalized messaging delivered at the optimal time for conversion.

How to Overcome Dying Brand Loyalty and Win Loyal Customers

Customer expectations are rising rapidly; today’s abundance of consumer options and avenues enables buyers to shop effortlessly based on price, quality, speed, and overall customer experience.

Marketing Strategy: How to Craft a Differentiated Value Proposition

Much has been written about the extent to which aligning your brand strategy to your business strategy makes your brand better positioned for success. In short, brand strategy and your brand exist to enable, express, and bring to life the business strategy. Creating a brand strategy often begins with answering the question: “Who are you and what do you do better than any of your competitors?” In a nutshell, what is your value proposition?