Three Fundamentals of Purpose-Driven Brands

Posted by Mitch Duckler on March 01, 2021

Brands are in the limelight more than ever before as they struggle for competitive advantage in this era of extreme visibility, rapidly developing technology, and ubiquitous media. Consumers aren’t just making decisions based on product selection or price. They’re now judging what a brand says, what it does, and what it stands for.

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Topics: Brand Strategy, Brand Purpose

Can Harley-Davidson Rev Up Its Iconic Brand?

Posted by Carolyn Crafts on February 15, 2021
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Topics: Brand Strategy, Brand Growth, Branding

Clearing the Confusion Between Line Extension and Brand Extension

Posted by Mitch Duckler on February 01, 2021
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Topics: Brand Strategy, Brand Extension, Brand Extension Strategy

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