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In its simplest form, a brand extension is when a company uses its existing name to launch or promote a new product or new product category. The formula is: Brand name + (new) product = brand extension.

Most marketers understand the importance of staying relevant to their customers. However, achieving and maintaining relevance is not always easy. To succeed, brands need to connect with their customers in a way that is meaningful to them. This means understanding what matters to your customers and delivering messaging that resonates with them.

Gen Z is the first generation to grow up in a completely digital world of their own making. They've never known a world without smartphones and social media, and they're shaping how we engage with digital products.