7 Tips For a Successful Rebrand

Posted by Carolyn Crafts on March 03, 2022

In our previous post, Is Now the Right Time for a Rebranding? 7 Reasons It Might Be, we established that a rebrand might be right for you as long as it aligns with your brand strategy. If you decide that's the way to go, take care to approach your rebrand methodically and strategically.

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Is Now the Right Time for a Rebranding? 7 Reasons It Might Be

Posted by Mitch Duckler on February 10, 2022

For many marketers, rebranding can feel daunting. It’s a labor-intense process that needs deep thought before you dive in. While a rebrand can feel like a fresh start, it’s not always needed or beneficial. Just because you don’t love your brand’s logo doesn’t mean you need to ditch everything.

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Why Marketers Must Resume Their Roles As Leaders with Robust Brand Strategies

Posted by Carolyn Crafts on January 20, 2022

As the primary stewards of brand-building, marketers have become complacent thanks to a convergence of factors-massive changes in technology, market structure, distribution, information, communication, and consumer purchasing dynamics. In the face of these challenges, many overwhelmed marketers have thrown in the towel, moving away from the leadership roles that characterized the early days of brand management, opting instead to react and respond to what they think customers want. What's worse, they've also taken to copying one another in the process.  

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