How To Create a Unique Online Value Proposition

Posted by Mitch Duckler on September 20, 2021

In a previous post, we discussed the importance of creating a compelling, differentiated, credible, and sustainable over time value proposition that explains:

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Topics: Value Proposition

7 Reasons It Might Be Time to Rebrand Your Business

Posted by Carolyn Crafts on September 07, 2021

Before we get started, let’s dispel one of the most common misconceptions around branding: Your logo is synonymous with your brand — it’s not.

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Brand Growth: 7 Ways to Identify Unmet Customer Needs

Posted by Mitch Duckler on August 20, 2021

Brand leaders often struggle with successfully refreshing their brands to differentiate and grow. The challenge isn't imaginary, and ‘sitting on one’s corporate laurels’ won’t solve the problem. It’s tempting and certainly easier to ride the status quo, especially when your sales and profits figures meet or exceed expectations. However, leaders must always identify bigger, better bets to succeed in today’s manic business world.

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Ready for your brand to be truly indispensable? We’re here to help you build one the world can’t live without.