Blog

In a previous post, we discussed the importance of creating a compelling, differentiated, credible, and sustainable over time value proposition that explains:

Before we get started, let’s dispel one of the most common misconceptions around branding: Your logo is synonymous with your brand — it’s not.

Brand leaders often struggle with successfully refreshing their brands to differentiate and grow. The challenge isn't imaginary, and ‘sitting on one’s corporate laurels’ won’t solve the problem. It’s tempting and certainly easier to ride the status quo, especially when your sales and profits figures meet or exceed expectations. However, leaders must always identify bigger, better bets to succeed in today’s manic business world.