3 Tips for Navigating the Rocky Terrain of the Digital Landscape

Posted by Mitch Duckler on September 02, 2020

The lines between analog and digital activation are blurring with the increasingly interconnected customer experience physical and digital touchpoints. While customers stroll through a brick-and-mortar store and read point-of-sale material, they could be simultaneously comparing prices and checking reviews on their mobile phones. For customers, there is little regard for the medium through which the brand delivers the experience.

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Topics: Brand Strategy, Brand Positioning, Digital Marketing, Digital Strategy

How Tesla’s Innovative Business Model Sets the Brand Apart

Posted by Mitch Duckler on July 31, 2020
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Topics: Brand Strategy, Brand Engagement, Messaging

How to Fine-Tune Your Brand Story After the Pandemic

Posted by Carolyn Crafts on July 09, 2020
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