Manage Your Brand Portfolio Strategy with 4 Key Questions

Posted by Mitch Duckler on November 25, 2019

The specific components of a comprehensive brand portfolio strategy vary based on the company in question and the nature of its business. However, brand strategists agree, most portfolios should (at minimum) address the four key questions outlined and discussed in this post.

Read More

Topics: Brand Portfolio Strategy, Brand Portfolio

Brand Differentiation: 3 Tangible Reasons it Pays to Differentiate

Posted by Carolyn Crafts on November 18, 2019

When making decisions to purchase, customers choose the brand and company that gives them the value that others can't match. A brand that can show it is different from others, in a way that is relevant to customers, gains a significant competitive advantage. Unfortunately, we are frequently reminded of the lack of real differentiation in most mainstream organizations—and of the opportunities, they are thus squandering.

Read More

Topics: Brand Differentiation, Differentiation Strategy

3 Brand Experience Campaigns to Keep Customers Coming Back for More

Posted by Mitch Duckler on November 04, 2019

The world is growing increasingly complex and fast-paced. Technological advancements enable more and more brands to get the basics right. Copying is becoming increasingly easy as the sameness of more products and services makes differentiation more difficult. In the age of the customer, brand leaders have a steep hill to climb in building their brands with distracted, empowered consumers. Fortunately, brand-inspired customer experiences can help mitigate these effects. In this new era, brand marketers must shift from a company-centric approach of managing brand as an asset to a customer-obsessed one of creating a resonant brand experience. 

Read More

Topics: Brand Storytelling, Brand Differentiation, Brand Experience

Ready for your brand to be truly indispensable? We’re here to help you build one the world can’t live without.

CONTACT US