Amazon is setting a new benchmark in retail and competitors better watch out. The online shopping behemoth is now expanding its offering beyond retail to own every single instance of the customer experience.
In 1962, TV viewers were first introduced to an animated sitcom about a futuristic world of flying cars, cities in the sky, and space tourism. It was The Jetsons: adoring couple George and Jane, their kids Judy and Elroy, Astro their dog, and housekeeper Rosie the robot.
Consumers seek strong brands that share their values and aspirations; therefore, brands need to stand for something. Inconsistent brands and messages fail to make a lasting impression because it is difficult for customers to understand what these brands represent. On the other hand, when a brand is both consistent and relevant to customers, it builds recognition, credibility, trust, and ultimately loyalty.