FullSurge in the Press

Creating a Sensory Brand Experience

By Mitch Duckler
As featured in AMA blog Elevate

b63f6a41b423b085771981a4283ab62a-american-marketing-association-signals-transformation-with-launch-of-new-brand-identity-ama_lockup1_black.jpg  In order to win, brands must reimagine the customer experience by making it all-immersive. When all the senses are engaged - smell, sight, sound - a brand stands apart from the average. After all, improving customer experience is one of the most effective ways to build a brand and drive business results...

To read the complete post, please click here: Blog.AMA.org