FullSurge in the Press

Several Brands Are Defining the Rules for Courting the New Generation

By Mitch Duckler
As featured in Branding Magazine

The Millennial mind is different: they would rather own a smartphone over a car. They are tech savvy and love to share everything - their homes, their cars, and their whereabouts. They like to spend money on fresh food and produce - and it has to be organic. They love their mobile phones and use them for everything, big and small - banking, shopping, and sharing memories. Given the uniqueness of this group, brands in every industry are rethinking and redefining their brands in order to appeal to the preferences of the new demographics...

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