The collection of resources we’ve developed for you are based on decades of solving complex business problems through sound branding solutions. These guides focus on marketers’ most frequent challenges.
Ever Wonder Why Most Brand Extensions Fail?
Learn the 7 Main Pitfalls of Brand Extension and How to Avoid Them
Build a Brand Your Customers Can't Live Without
6 Factors for Creating a Brand-Inspired Customer Experience
Increase the Value of Your Brand Portfolio
Best Practices in Brand Architecture and How to Apply Them
Align Your Brand Portfolio with Business Strategy
Learn the Framework and Methodology for Optimizing Brand Architecture
A Long-Term Marketing Strategy Roadmap
Get Proven Processes for Creating Your Company's Marketing Strategy
Identify Growth Platforms Inspired by Your Brands
Brand-Driven Innovation Goes Beyond New Products and Services
Read abridged versions of The Indispensable Brand by Mitch Duckler. The book provides a roadmap for crafting a brand strategy that capitulates brands from indistinguishable to indispensable.
Chapter 6: Brand Experience
Bring Brand Positioning to Life Through Customer Journey Mapping and Touchpoint Optimization
Chapter 9: Brands in an Era of Digital Activation
A Guide to Brand-Driven Growth for the Digital Age
Chapter 10: Brand-Building in the World of B2B
Master the Unique Nuances and Special Considerations of B2B Branding
Chapter 12: Employee Brand Engagement
Instill the Essence of Your Brand in the Heads and Hearts of Employees
Chapter 13: Brand Measurement and Marketing Accountability
Improving Brand Performance Through Better Measurement and Metrics