E-books

The collection of resources we’ve developed for you are based on decades of solving complex business problems through sound branding solutions. These guides focus on marketers’ most frequent challenges.

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Ever Wonder Why Most Brand Extensions Fail?

Learn the 7 Main Pitfalls of Brand Extension and How to Avoid Them
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A Long-Term Brand-Building Roadmap

Get a Proven Framework for Creating a World-Class Brand
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Build a Brand Your Customers Can't Live Without

6 Factors for Creating a Brand-Inspired Customer Experience
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Ready to Craft a Winning Brand Value Proposition?

Leverage This Strategic Framework to Get Started
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Increase the Value of Your Brand Portfolio

Best Practices in Brand Architecture and How to Apply Them
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Align Your Brand Portfolio with Business Strategy

Learn the Framework and Methodology for Optimizing Brand Architecture
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Learn the Secrets of Successful Brand Extension

A Strategic Framework for Profitable Brand Growth
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A Guide to Branding in the Digital Age

How to Create Brand-Inspired Connections Online
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Brand Metrics to Measure Brand Performance

Measurement Techniques That Drive Brand Growth
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A Long-Term Marketing Strategy Roadmap

Get Proven Processes for Creating Your Company's Marketing Strategy
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Optimize Your Brand Experience

Learn 5 Best Practices in B2B Marketing
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Identify Growth Platforms Inspired by Your Brands

Brand-Driven Innovation Goes Beyond New Products and Services
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The Secrets to Driving Enduring Business Growth

Best Practices From Growth Gurus
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The Indispensable Brand Chapter Summaries

Read abridged versions of The Indispensable Brand by Mitch Duckler. The book provides a roadmap for crafting a brand strategy that capitulates brands from indistinguishable to indispensable.

chapter 4 brand positioning

Chapter 4: Brand Positioning

The Critical Cornerstone of Brand Strategy
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Chapter 5: Brand Architecture

Crafting a Comprehensive Brand Portfolio Strategy
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Chapter 6: Brand Experience

Bring Brand Positioning to Life Through Customer Journey Mapping and Touchpoint Optimization
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Chapter 7: Brand Extension

How to Leverage Your Brand as Inspiration for Business Growth
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Chapter 8: Brand Story

How to Bring Brand Positioning to Life Through Story
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Chapter 9: Brands in an Era of Digital Activation

A Guide to Brand-Driven Growth for the Digital Age
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Chapter 10: Brand-Building in the World of B2B

Master the Unique Nuances and Special Considerations of B2B Branding
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Chapter 11: Long Live the Corporate Brand

Understanding the Resurgence in Corporate Brand-Building
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Chapter 12: Employee Brand Engagement

Instill the Essence of Your Brand in the Heads and Hearts of Employees
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Chapter 13: Brand Measurement and Marketing Accountability

Improving Brand Performance Through Better Measurement and Metrics
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Ready for your brand to be truly indispensable? We’re here to help you build one the world can’t live without.

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